10-Q 2026-07-31 ↗ compared with the reference 10-K 10-K 2025-10-31 ↗
Technical events and factor profile →
Apple warns of lower App Store commissions due to alternative distribution models and increased security risks from free services in certain jurisdictions.
| After the 10-Q | 1 session | 5 sessions | 20 sessions |
|---|---|---|---|
| AAPL | -7.4% | -6.3% | -5.6% |
| Nasdaq-100 (QQQ) | +0.6% | +4.5% | +5.5% |
| Difference | -8.0% | -10.9% | -11.1% |
From the close before the filing. Historical data, not a prediction.
The Company distributes third-party applications through the App Store. Where applicable, the Company may retain a commission from sales of applications and sales of digital services or goods initiated within an application. If third-party developers use alternative methods of distribution and payment for their apps and digital content, including direct-to-consumer distribution models, the Company may earn a lower commission on such sales, or may not earn a commission at all, which can materially adversely affect the Company’s revenue, gross margin, results of operations, financial condition and stock price.
| Jun 26 | Mar 26 | Dec 25 | Sep 25 | Jun 25 | |
|---|---|---|---|---|---|
| Revenue | $109.4B | $111.2B | $143.8B | $102.5B | $94.0B |
| YoY growth | +16.4% | +16.6% | +15.7% | +7.9% | +9.6% |
| Gross margin | 50.1% | 49.3% | 48.2% | 47.2% | 46.5% |
| Operating margin | 32.6% | 32.3% | 35.4% | 31.6% | 30.0% |
| Net income | $29.8B | $29.6B | $42.1B | $27.5B | $23.4B |
| Diluted EPS | 2.02 | 2.01 | 2.84 | 1.84 | 1.57 |
XBRL data filed with the SEC. The fourth fiscal quarter is calculated as the full year minus the previous three quarters.
0 = the lowest in the universe, 100 = the highest. It describes how the stock has behaved, not whether to buy or sell it. Screen stocks by factors
Similar than in the previous 10-Q (2026-05-01: +6, +0 points)
10-Q of 2026-07-31 · 24.7% positive sentences, 20.2% negative · 89 sentences analysed
Index from −100 to +100 calculated with FinBERT on the results discussion (MD&A). The change matters more than the level: some sectors always sound more cautious.
| Berkshire Hathaway · Warren Buffett
held since Q3 2023 or earlier |
22.0% | $66.0B | = |
| Markel Group · Tom Gayner
held since Q3 2023 or earlier |
2.7% | $355.1M | = |
| Soros Fund Management · George Soros
held since Q2 2025 |
2.5% | $153.2M | +6% |
| Himalaya Capital · Li Lu
held since Q3 2023 or earlier |
0.9% | $32.0M | = |
| Bridgewater Associates · Ray Dalio
held since Q4 2023 |
0.4% | $105.4M | -35% |
| Viking Global · Andreas Halvorsen | — | sold |
Weight in each fund's portfolio and change vs. the previous quarter, from its latest 13F.
All material events for AAPL →
| 2026-10-13 | Newstead Jennifer · Officer | Sell (10b5-1 plan) | $828K | SEC ↗ |
| 2026-10-06 | Newstead Jennifer · Officer | Sell (10b5-1 plan) | $796K | SEC ↗ |
| 2026-10-02 | COOK TIMOTHY D · Chairman | Sell (10b5-1 plan) | $29.4M | SEC ↗ |
| 2026-10-02 | COOK TIMOTHY D · Chairman | Sell (10b5-1 plan) | $13.7M | SEC ↗ |
| 2026-10-02 | O'BRIEN DEIRDRE · President | Sell (10b5-1 plan) | $13.6M | SEC ↗ |
| 2026-10-02 | COOK TIMOTHY D · Chairman | Sell (10b5-1 plan) | $13.1M | SEC ↗ |
| 2026-10-02 | COOK TIMOTHY D · Chairman | Sell (10b5-1 plan) | $7.7M | SEC ↗ |
| 2026-10-02 | Ternus John · CEO | Sell (10b5-1 plan) | $4.2M | SEC ↗ |
| 2026-10-02 | O'BRIEN DEIRDRE · President | Sell (10b5-1 plan) | $1.9M | SEC ↗ |
| 2026-10-02 | Ternus John · CEO | Sell (10b5-1 plan) | $1.8M | SEC ↗ |
| 2026-10-02 | Ternus John · CEO | Sell (10b5-1 plan) | $1.3M | SEC ↗ |
| 2026-10-02 | Ternus John · CEO | Sell (10b5-1 plan) | $1.2M | SEC ↗ |
| 2026-09-29 | Newstead Jennifer · Officer | Sell (10b5-1 plan) | $806K | SEC ↗ |
| 2026-09-22 | Newstead Jennifer · Officer | Sell (10b5-1 plan) | $816K | SEC ↗ |
| 2026-09-15 | Newstead Jennifer · Officer | Sell (10b5-1 plan) | $475K | SEC ↗ |
Source: SEC EDGAR. Automatic comparison of the risk factors section; it may contain extraction errors. Always check the original document. For information purposes only; not investment advice.